Have you ever wondered if you should launch your e-commerce site on Webflow? The quick answer would be there are pros and cons, and it depends on the type of business you have. Webflow e-commerce opens up some doors that are impossible to open with Shopify and other platforms, but at the same time it might not be right for every business. So let's go into more detail and understand when you can dramatically benefit from the Webflow e-commerce site and when it would be better to opt for another platform.
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Webflow e-commerce would be an excellent choice for:

Boutique product & service companies:

If you sell a limited number of items and want to present your products exactly the way you want, without restrictions. Webflow allows you to create exactly the look and feel without compromise. If you're a small brand, this could be your way to set yourself apart from other brands and make people feel special.
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Aesthetically oriented companies:

The website is one of the points of contact with the brand. And if you want your website to play a role in building a relationship with your customers, you want to take advantage of every opportunity. And Webflow is the perfect tool for creating sophisticated and unique customer experiences without a line of code.
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Small businesses:

As a small business owner, you often have to wear multiple hats. But especially in the area of web design, even if you want to make some updates or change things yourself, it can be overly complicated and require programming knowledge. If you don't have ongoing web development support, Webflow gives you a visual interface that allows you to experiment with the structure and design of your site without the risk of ruining your site, as you can always revert to a previous version.

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Webflow e-commerce benefits:

Fully customizable without code:

The closest comparison to Webflow would be custom websites, as Webflow allows you to build any number of custom pages with any structure. The difference with custom code is that you don't need to know any code. Even a business owner with no web design background can watch Webflow educational videos and launch their website.
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Sophisticated customer experience:

Webflow allows you to create unique CSS and JavaScript animations within the visual interface. It opens up opportunities for boutique and smaller businesses to create unique shopping experiences and stand out online without investing in custom code.
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Multiple sales and A/B test sites:

With the Webflow e-commerce platform, you can create unique landing and sales pages for each of your products. What's more, you can even run A/B testing with multiple sales sites, which is an unbeatable advantage and a huge opportunity that isn't available with other platforms.
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Custom product and checkout pages:

Most platforms offer highly standardized options for checkout and product pages. However, Webflow e-commerce gives you almost complete freedom to decide the structure and functionality of your pages and checkout.
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Webflow e-commerce would NOT be the best choice for:

Large e-commerce, subscription & dropshipping companies:

If creating a unique customer experience isn't your main goal and you just want to launch an effective gateway to sell and ship thousands of products, you might want to consider other platforms or even custom development.
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No native user accounts/subscriptions:

Webflow is actively working on user accounts, and they should be available soon. But currently, customers can't sign in directly to the website and must search for all information in the emails sent by Webflow E-Commerce. And if you want to sell some items by subscription, you'll need to use third-party plugins.
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Fewer integrations available:

Although Webflow offers a significant number of integrations and plugins, things like multiple languages, subscriptions, aborted cart recovery, etc. can be easily connected. However, there are still a few integrations that aren't available with Webflow, and you'd need to consider other platforms like Shopify.

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